This year, there won't be any deception. In fact, we're going to announce our prank three days in advance. It's a new service we'd like to call "reddit mold", and it's going to be a real thing. It's like reddit gold in that you can give it to other people. It's unlike reddit gold in that they probably aren't going to thank you.
So what (mis-)features will they get? We're keeping that under wraps for now, but we will say that if you give someone reddit mold, you get to leave a gift note, which will appear in the right sidebar just like an ad. So one of the features will be that they get to look at whatever you wrote — all day long, on every page. (We should mention that everything goes back to normal on April 2, so you don't have to worry about long-term implications.)
So how do you give reddit mold? You'll need a spore, of course. Each spore lets you sign one unlucky redditor up for mold. Throughout the day, we're going to be randomly distributing spores to lucky users. Also, the admins are going to be handing them out like candy in this comment thread. Tell us why you should get one. Beware, though: if your request gets downvoted, we might give you mold instead. Finally, if you still don't have a spore by the end of the day, you can also get one for free when you buy a reddit gold creddit (limited time offer!)
Once you get your spore, just head over to redd.it/mold, name your victim, and write a taunt.
