Wednesday, April 23, 2014

Free ad campaigns for international advertisers!

Promoted posts on reddit are a great way to learn about a new movie, ask a company directly about their claims to be the best chair for gaming comfort, or discover new ways to test your basketball prowess. An ad campaign starts at as little as $5 to run and serves an important outlet for any redditor and advertiser to shamelessly promote their product, service, content or hobby.

We’ve been working hard to improve this platform and have just released some location targeting on the frontpage that will make ads more relevant for location specific products and services like movie premieres (as oftentimes there are different release dates in different countries), products that can only ship to specific areas, concert or other meetups in specific cities, and more.

 Targeting by country and cities has been available within the image ads you see (thanks for not using AdBlock, by the way!) for quite some time. Here’s a description of how it works on promoted posts and what we’re doing to let you know if it’s possible that you’re seeing an ad based on your location.

We have a longstanding tradition to give out free promoted posts on reddit to different categories of advertisers as the whim takes us. We’ve given away free ads to crowdfunded projects, small local businesses, nonprofit organizations, and those looking to hire redditors.

In honor of our international friends and this new ability, we’d like to offer 200 small ad campaigns for companies who want to set up some of the first ads targeted based on country viewing from. Do you have an ad that you’d like to show Canadians? Aussies? Swedes?

To claim your chance at a free international campaign:

  1. Using your reddit account visit and click "create an ad." 
  2. You can choose "link" or "text". These work like organic reddit posts — a link ad will link externally to your projects URL. A text post will link to the comment section with your text sticked in a box at the top. The text box provides space for describing your project or including other information with your link. 
  3. Fill out the two boxes, then click "next". 
  4. When you've done the above, and clicked "next", you will arrive at your campaign dashboard. Copy the URL of the campaign dashboard page. 
  5. With that URL handy, please fill out this form
Ad dollars on reddit are money well spent. Not only are you supporting your goals and reddit, you're also giving back to the reddit community. 10% of all ad revenue (not profit, revenue) in 2014 will be given to non-profits chosen by redditors. If you’d like to follow along with or share thoughts about ads on reddit, please subscribe to /r/ads (discussion around image ads) and /r/selfserve (discussion around the promoted post system). To learn more about advertising campaigns on reddit, please visit or email And to all our advertisers — thank you for helping support the reddit community!

Friday, April 04, 2014

Welcome Tavish, Lindsey, and Nina!

We’re thrilled to welcome three new additions to the reddit team. In the time-tested reddit tradition, we ask that each of them introduce themselves to you in their own words:

Tavish (/u/Acidtwist), design & product
Hello all, a pleasure to be here at reddit. Now living in SF by way of NYC and Montreal, I'm originally from snowy Winnipeg in central Canada, where I first discovered pixels and developed a fascination with the Internet. That led me into the fields of interaction and interface design, where I've had the opportunity to work with a wide range of clients, from Amon Tobin to Google. I'm also an illustrator and have contributed art direction to games, most recently Tank Nation for the iPad. Here at reddit I'm designing fun new ways for people to discover reddit on mobile and helping to support our community of mobile developers. If you're curious, you can find some of my work on Cargo and Behance. I'll be lurking over in /r/ShowerThoughts and getting inspiration from /r/FUI and /r/typography. Cheers!

Lindsey Dorn, (/u/notalindsay), San Francisco office manager
Hello reddit! I'm Lindsey, the new office manager of our San Francisco headquarters. When I'm not busy keeping the reddit office and its inhabitants shiny and happy, I volunteer at the local science museum. Some of my favorite subreddits include /r/MapPorn, /r/printSF, and /r/geology.

Nina Zakharenko, (/u/nnja), senior programmer
Hi internet! I'm a long-time redditor (4 year club — woohoo!) and a redditgifts participant since 2011. I'm joining the team as a full-stack developer, writing python and javascript. I was originally born in Ukraine but spent most of my life in Brooklyn, NY. Last year, I packed my bags and moved to Park City, UT when I realized my love of mountains far outweighed my love of skyscrapers. In my spare time, you'll probably find me outside snowboarding, skiing, biking, or climbing. Random fun facts: I've been programming since I was 12, and I speak fluent Russian. You'll mostly find me lurking around /r/snowboarding, /r/programming, and /r/saltlakecity.

We have openings! Check out /r/redditjobs and for the latest. If you’re looking for a job in general (not just reddit), consider reading our best practice feedback based on the resumes we’ve received in the past.

None of this is possible without the support of you, the reddit community. Thank you for supporting reddit through your time, gold and advertising purchases, shopping on redditgifts Marketplace, and participation in redditgifts exchanges.

PEACE OUT! ¯\_(ツ)_/¯