Helping the Economy, One [Hiring] Campaign at a Time!

About 3 weeks ago, reddit decided to utilize our Self-Serve advertising platform to take over companies from the inside help the economy and the reddit community by offering FREE advertising to anyone looking to hire an awesome redditor for a nifty job.

It worked out beautifully! We had about 150 responses from employers looking to hire from the community and had fabulous outcomes.

In total, we gave out more than $16,000 worth of free advertising! The average number of impressions for each of the 3 day, $100 bid ads in the campaign was 122,561 and the average click-through rate was a whopping 0.34% (~3x industry average).

We had people looking for employees in markets from programming, engineering, managing, teaching- even nursing. People were hiring from all over the US, and even as far away as China, Switzerland, and New Zealand!

Working with clients even gave me the opportunity to explore local businesses, such as HostDime.com's datacenter in Central Florida:

During the campaign, we worked closely with prospective employers to ensure that they were well taken care of and we received a lot of positive feedback like this:

Milan, from Novia Scotia wrote:

"We spent month and a half looking for a new developer to join our team at TitanFile. We found a lot of candidates with suitable technical knowledge but unfortunately no candidates suited our corporate culture. We knew that redditors would have a much greater chance of fitting our corporate culture so we took advantage of the reddit self-serve advertising and it worked perfectly. We where able to find a candidate that matched both, technical skills and our corporate culture, within 48h. He arrived to Nova Scotia last week and he had his first day at work yesterday."

Jon from the Hullabaloo Store wrote:

"Their customer service is second to none. Kristine in the self-serve department went above and beyond! I will be using this service again."

And they even made a post!

So to sum up, our campaign was a success and hopefully you all remember the codeword for when we want to start sinister phase 2 we gave a lot of exposure to you, the awesome community that you are, to explore all sorts of different employment opportunities in these hard economic times.

Look forward to another ad campaign soon. We want to promote some indie games/books/movies etc. and will be running another promotion to encourage support of them!

Thanks again reddit, you guys kick ass.