Wednesday, April 01, 2009

Long overdue update

It's been almost four years since we launched reddit. In that period of time, reddit has always remained true to an aesthetic based on content first. But even as we've grown to 5.6 million unique visitors a month (still just shy of 1 million uniques per employee) there's still something holding reddit back.

We've enlisted the best of the Internet to help us rethink the reddit brand (yes, I'm talking about Pierre Francois) and take the site to the next level. Then we asked cfabbro to bring this lofty ideal to fruition. And by ask, I mean we held his karma ransom until the CSS work was complete. We are, after all, open source -- how did you think Stallman got to where he is today?

At last, change has come to reddit. Let us rejoice.

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Note: If for some reason, you think that this new interface is lame -- a result of your poor taste and lack of foresight, you can (for now) head over to http://classic.reddit.com and get the legacy Reddit interface. We cannot make you be less ignorant, philistine.

Oh, and we've also heard rumors that a few of our most popular reddits are also undergoing redesigns today. We commend them for taking the initiative to follow our lead. If you see any good ones, please post them to the official discussion page.
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