Friday, February 20, 2009

Destructoid & reddit make beautiful news together

We're a week into our partnership with Destructoid and our lovechild is off to a great start. You see, gaming.reddit got a new, more robotic face: reddit.destructoid.com. Same site (and same look if you're coming through reddit) but opened up to a broader gaming community. There were understandable concerns about content being skewed toward destructoid, but so far they've proven unfounded. Dtoiders are just as brand agnostic about whence good content comes as the reddit community.

The ad to the right will be running throughout the reddit network in the coming weeks. We know a number of you use adblock, so think of this as your chance to see what you're missing.

There are a few things we can learn from the Destructoid community -- chiefly, their ability to coerce their users to send them random crap (the most random of which earns them a free video game of their choice).

We've been doing it in reverse this whole time.

And if you've been paying attention on Destructoid, you'll notice they're sporting a new look with a prominent reddit link in the navbar. Very nice. The alien is pleased and is expecting your robot to be home in time for dinner and cuddles, followed by some Left4Dead.

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